|Launched in 1994, ITV-Independent
Television Limited was among the pioneer TV stations in
Tanzania. ITV has brought professionalism and choice in
television broadcasting, currently airing 62% of its programs
locally produced and in Kiswahili -the national language.
ITV has rapidly grown from its modest
beginning to become a giant in the electronic media.
With an actual share of 63% of viewership of the Tanzania
population, ITV has made its mark as the undisputed
market leader in the country. More importantly its audience
are composed of a cross section of the population cutting
across race, gender and economic status.
ITV transmission is accessible both
terrestrially and via satellite reaching more people
and more locations than any other TV in East and Central
Africa. The following key points are ITVs operation
This pioneering station was launched in 1994 with a
program mix that has remained unsurpassed .It had the
latest and best dramas, comedies, sports and movies
as well as the most up to date news and information.
ITV has always maintained technology as being of paramount
importance in television. This has enabled the most
efficient expression of the creativity of our staff
as well as ensuring that we enjoy the widest coverage
and greatest reach in the country using our satellite
ITV has bold and ambitious plans for future .We fully
intend to consolidate our established position as a
major force in the region, and in conjunction with other
broadcasters we plan to became a major player on the
ITV is an independent station owned wholly by IPP Limited.