ISIDINGO THE NEED ( 30 min)
After careful deliberation the panel of judges selected the name ISIDINGO, submitted by Rosemary Nicol. This was the only entry received that suggested the title ISIDINGO. The chosen title was kept under wraps until the launch of ISIDINGO held 900 metres below ground at Level 17 of Durban Roodepoort Deep Gold Mine in Roodepoort, Gauteng. The location for the launch was also kept a secret up until the time of the function. Media, honoured guests and stars of the show were all transported to the venue from a central meeting point.
Upon arrival at the mine, guests were issued with overalls, hard hats, torches and rubber boots before being escorted into the cages that would carry them 900m underground to where the launch was to be held. Screenplay's Barry Ronge presided over proceedings that included a mock take and the unveiling of the Isidingo logo. Afterwards guests were treated to a 5-star banquet in the Roodepoort Durban Deep Rec Club (the setting for Ted's bar).
Created by Gray Hofmeyr and set on the fictitious Horizon Deep Gold Mine, Isidingo explores the lives of the Horizon Deep mining community as they try to make sense of and survive the challenges facing the New South Africa. Their desperate fight to ensure a future for the marginalised mine is pivotal to the story. Industrial espionage, fraud, faction fights, murder, racism and romance are all part of life on the mine. As retrenchment and falling gold prices alter, forever, the lives of the community, romance stills flourishes and individuals find innovative ways of dealing with the hand that fate, and economics, has dealt them.
When ISIDINGO premiered
on SABC 3 last year, it was hailed as
a breakthrough in local television drama and almost immediately became
a favourite with viewers across the spectrum. The drama's average AR has
increased in South Africa in the first year from an initial 2,5 to an
impressive 7,4 and ISIDINGO
now enjoys the largest audience share across 5 channels (SABC
2, Bop TV, M-Net and e.tv) in the
The series is shot in two studios at the Henley Facility in Auckland Park Johannesburg and on location at Durban Roodepoort Gold Mine, just outside the City of Gold.
OTHER INTERESTING FACTS ABOUT
The series challenges the notion that individuals cannot make a difference to society. Instead it embraces the idea that South Africa's greatest asset will always be the man in the street who, through sheer determination and ingenuity, is able to change for the better both his own circumstances and the circumstances of those around him. Ordinary people capable of extraordinary things.
One such character is ISIDINGO's Ma Agnes. She, like many other women born and raised in rural South Africa, never received a formal education. When she arrives at the Deep she faces both the disadvantage of not being able to read or write and of not understanding the workings of urban society. When her husband is retrenched she is forced to provide for her family, but without any formal training she discovers that she's unemployable. However, she finds an innovative solution to her predicament by turning her cooking skills to her advantage and opens a take-away business - an extraordinary step for the shy Agnes. Her success saves her family from financial ruin.
The way in which Agnes saves her family typifies the philosophy of the series - ordinary people are capable of making a difference and changing the lives of those around them. The series will continue explore such themes in exciting and entertaining ways. "There are many such examples of quiet heroes in ISIDINGO and viewers are likely to encounter even more of them in the future - STAY TUNED."